Making Magic Pay Book

By  Benjamin Tallman

 

As an advertising man Mr. Tallman has a lot of ideas on how to promote and get the most out of advertising. He is a very busy magician and this is entirely due to the methods in his book. Let him prove to you how he gets an average of 85 shows a year and how you can do it too. You will earn the price of the book back in the first show you book from it.

 

 Benjamin Tallman worked under the name of "Larry Valentine".

 

Contents include:

• Note by Ben Tallman
• Foreword by Frances Ireland Marshall
• Preface by Ben Tallman 
• Give The Lady What She Wants
• Four Steps To Success
• Copy—the Core Of Advertising
•  Direct Mail Advertising
• Your Mailing List
• Points To Remember
• Letterheads And Business Cards
• Selecting A Printer
•  Newspaper Advertising
• The Press Agent
• The Advertising Agency
• Planning Your Campaign
• Odds 'N Ends

 

Details: Making Magic Pay  Book

 

40 pages, soft covers, saddle-stitched, 5 1/2" by 8 1/2".

©1966 Benjamin W. Tallman, 1975 Reprint by Magic, Inc., Chicago, IL